So, this is our final philosophy and it's a special one.
Originally 'Dress Hellas', was a reference to the clothes that had some type of Grecian detail like a trim, always with a modern take. But then 'Dress Hellas' took on a different meaning for me.
Through our economic crisis and the refugee crisis, which Greece found at her doorstep, I saw the Greeks in a different light. We were going through a challenging time as it was, with the austerity measures, but when I saw how the Greek people responded with such compassion and urgency to help these unfairly displaced people, despite their own personal and professional obstacles, I was in awe.
These were life lessons for me. Greeks struggling to pay bills, but gratefully aware that they were in a better place than some. Without a second thought, they offered food, clothing, any type of support they could for these people.
'Dress Hellas' became the spirit of the Greeks for me, and also a reference to the ancient Greeks and the level of excellence they applied to what they did in which we reap their efforts today.
'Dress Hellas' became a movement, where through our values we can contribute towards a better tomorrow together.
To 'Dress Hellas' is to embody this spirit. To wear your clothes with your values, your kindness and your hope for a better tomorrow... and always with a bit of style of course!